'Football culture' kits & apparel for the 2017-2018 season / by Justin Salhani


With every new season a new array of kits and gear are unveiled. We’ve already revealed five kits we love at the professional level. But the gear we’re really excited about is found in the athleisure category - fit for the pitch and the streets.

Here, in no particular order, is some of the hottest gear found outside professional locker rooms.

Adidas x ASAP Ferg x Undefeated Kit

Adidas is probably the hottest athleisure brand right now, pairing up with some of the most daring designers and streetwear brands. This kit, a collaboration with ‘Trap Lord’, trap star ASAP Ferg's clothing line and streetwear brand Undefeated combines a football and skateboarding aesthetic. Extra points for the Adidas Originals' trefoil logo over the 3 Stripes.

Buy here.

Box2Box Football x Cult Kits T-shirts

These two football-specific brands collaborated to create t-shirts inspired by the 90s. Two of the decade’s best Argentine footballers - Gabriel ‘Batigol’ Batistuta and Diego Maradona feature here. We particularly like the nostalgia-driven Nintendo-style font used to write Batistuta’s name.

Buy here.

lack of guidance x Mundial Mag Diego Sweatshirt

Another piece of athleisure inspired by Argentinian football culture - this sweatshirt takes the iconic colors of Argentine super club Boca Juniors.

OldmcSic x sk1991 Kit

There’s a lot to like about the kit made by the Malaysian based group OldmcSic. The reddish-brown background with a criss-crossing box pattern and yellow trim for the sleeves and collar comes together nicely for a clean-yet-original kit. A lot of love for the sk1991 billy goat patch too.

Ringleaders Kit

This deep blue kit adorned with blue snowflakes is complimented nicely by the thin numbering on the shirt’s front. An instant classic that is simple yet speaks strongly to the brand’s identity.

Concept Club x Le site de la Sneaker Kit

Our friends over at Concept Club have an array of spicy kits to pick from. This time we’ve gone with the collab with Le site de la Sneaker. The white nike look is clean as always, and Le site de la Sneaker across the front is a nice touch. The patch adds a bit of color and the French patch on the sleeve brings the whole thing together.

Fish and Chips FC

This fully sublimated, light pink kit has two standout elements:

-the patch of a fish with the look of “I’m late to work, get this ball out of my way” and
-the sublimated newspaper articles - a clever nod to the newspaper that traditional fish and chips are served with to soak up the oil

Glory Hunters FC Keeper Kit

This collaboration between Soccer Bible, Avery Dennison, and the Portland-based Toffee League’s Glory Hunters brings all the collector’s cards you had stored away in a shoebox as a kid. Every diving save will surely recall the childhood trauma of seeing these collector’s items in non-mint condition.

Wild Bandana Nike Kit

Custom jersey makers Euro Social Gang teamed up with design wunderkind Matteo Caputo to design this bespoke, black, all-Italian kit. This Nike kit was made for Italian trapstar Izi's new single ‘Wild Bandana’ (you can check it out here on YouTube and see another ESG creation - the Orange County Kit). Keep an eye on these guys and a forthcoming collaboration with Guerrilla FC.

Buy here.

Casual Co Kit for Connoisseur FC

This Adidas kit’s front is adorned by the universal signal of the London Midlands trains. The double C badge is also a nice detail for a clean, iconic kit.

Joia Magazine’s Kappa Kit

Chilean art and design magazine Joia teamed up with Kappa to create an instant classic available in black and white. 

OBSCR Long Sleeve Kit

Go grab this from our friends over at RAYSBEACHCLUB. OBSCR’s white, longsleeve kit is a sleek, black and white design. The lace under the collar fuses historic football culture with modern design for a kit you can sport on the pitch or at your favorite dive bar.

Buy here.

Adsum Adidas Kit

Adidas is once against on the list, this time in collaboration with Adsum. The simple badge tells you all you need to know about this New York-based club while the dotted, pin stripes add a unique bit of style to this shirt.

Bowery FC 3rd x OnlyNY x Umbro Kit

This New York City-based club unveiled their 3rd kit recently - a deep blue (almost purple?) kit from the legendary brand Umbro with typography in a color called Alpine Mint. The shirt, a collaboration with OnlyNY, also features bold, graphic letters that speak strongly to the Bowery FC brand of rock music, skateboarding, and Manhattan's culture of grit.

Buy here.

Los Dejos Ikea Kit / Cookie Monster Kit

The founder and creative director of funkadelic Fokohaela has hit us with many awesome designs of late. This kit, however, is one of the most unique football kits we’ve ever seen. Made for his young son, Los Dejos made a digital camouflage design out of Cookie Monster Duplo building blocks. The classic Sesame Street logo runs across the front of the shirt and the badge is a digitized cookie. Not for sale (in this version, he’s said he’ll tweak the design to avoid legal repercussions and sell the updated version) but even though this was concepted for a child we know a handful of adults on Guerrilla FC who would rock this outside of daycare.

Nowhere FC x AS Roma Kit

The burgeoning culture surrounding amateur football has caught the eyes of professional clubs lately. New York based club Nowhere FC took their tye-dye motifs and created a few versions of AS Roma kits. Each kit represents a sub-section of the Roman Ultras and is inspired by elements of Roma’s history and culture.

(Note the photos feature three of our favorite players - our logo designer Khoi Bi Phan, former Guerrilla FC stalwart John Keiran, and Radja Nainggolan)

You can also check out Nowhere’s more-recent collaboration with Serie A’s Inter.

El Tigre Coreano

This Joma kit was designed by the king of football fashion design - Angelo Trofa. A collaboration with Seoul-based brand Nivelcrack, “El Tigre Coreano” is a one-of-a-kind kit. The white polo-collar inspires confidence and flair while the colorful design recalls the Taeguk and represents the Korean culture that inspire Nivelcrack’s work.

Buy here.

Puma x Daily Paper AW17 Collection

Listen, we like to try and be as precise as possible with these things. But this whole collab is just too hot. Check it out

Words Justin Salhani